For Hair Loss Awareness Month, Traya partners with Rajkummar Rao on a digital campaign teaching the one-minute ‘hair pull test’
CE DESK 
For Hair Loss Awareness Month in August, science-backed hair health brand Traya has rolled out a digital awareness campaign with actor Rajkummar Rao, urging people to move beyond panic or denial and learn a simple at-home check for excessive hair fall. The campaign centres on Traya’s “hair pull test”, a one-minute screening designed to help users distinguish between normal shedding and potentially active hair loss.
In the campaign film, Rajkummar demonstrates the test by gently pulling a section of around 40–50 strands of hair. According to Traya, if fewer than five strands come away, shedding is generally within the normal range; if six or more strands come away consistently, it may signal active hair loss that warrants further evaluation. The creative deliberately avoids quick-fix promises, instead positioning early recognition and root-cause diagnosis as the first meaningful step.
“Hair loss affects millions of us, but most people don’t know when it’s time to take it seriously. What I liked about this test is how simple it is; anyone can do it at home in a minute. Awareness is the first step, and if catching the signs early helps even a few people get the right guidance sooner, that’s a real difference.”
— Rajkummar Rao
“People tend to swing between two extremes: ignoring hair loss until it’s severe or panicking at the first few strands. This campaign is about the middle ground: knowing the difference between normal shedding and active hair loss. The hair pull test is an easy first check, but it’s only a signal. The real answer lies in identifying the root cause through proper evaluation, not chasing quick fixes.”
— Saloni Anand, Co-founder, Traya
The push arrives alongside Traya’s broader Hair Loss Awareness Month narrative, built on data from its 5-lakh-man study linking hair loss to stress, sleep, dandruff-related scalp inflammation, gut issues and nutritional deficiencies. By pairing a credible messenger like Rajkummar with a practical self-check, Traya aims to convert awareness into action encouraging users to pause, assess and seek appropriate, root-cause-led guidance rather than relying on surface-level remedies.
