Vicky Kaushal Fronts Birla Estates ‘Real Advice’ Campaign for Easy Homebuying
CE DESK 
Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours, and transparent pricing across luxury projects.
Birla Estates has enlisted Bollywood star Vicky Kaushal as the face of its innovative ‘Real Advice’ campaign, aimed at simplifying the homebuying process for Indian families. The multi-platform initiative demystifies property decisions through relatable storytelling and expert insights.
Kaushal appears in a series of digital films portraying everyday dilemmas like budget balancing and location choices, delivering practical tips from Birla’s advisors. The campaign spans TV, social media, billboards in Mumbai and Delhi, and interactive quizzes on the Birla Opus app.
Buyers access virtual tours, EMI calculators, and personalized consultations via QR codes in ads. Birla promises transparent pricing, no hidden costs, and flexible payment plans across projects like Birla Niyaara and Opus One.
Vicky Kaushal emphasized authentic guidance mirroring his own life choices. Birla Estates VP Marketing noted targeting millennials with real-time advice to build trust. Launched January 15, 2026, it positions Birla as the approachable luxury home leader.
K. T. Jithendran, Managing Director & CEO, Birla Estates, said, “At Birla Estates, our focus has always been on putting the consumer at the centre of the homebuying journey. Our earlier campaign initiated an important conversation around transparency in real estate. With this edition of ‘Real Advice’, we are taking that dialogue forward by offering honest, relevant guidance that empowers homebuyers to make informed decisions.”
