
Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching campaign that encourages couples to value equality and shared recognition in their relationships. This new project shows how important it is to be seen as equal partners, not just in big decisions but also in everyday situations that show respect for each other.
The nameplate outside a house is a simple but powerful symbol at the heart of the campaign. Traditionally, nameplates only show one partner, but Sunfeast Marie Light and Jyotika’s campaign encourages couples to make a statement by showing both names, which shows that both partners are equal and share an identity.
The campaign’s message strikes a chord with many modern couples who want to be partners in all parts of their lives. Jyotika’s presence makes the story more real and relatable, which leads to conversations about equality. These conversations can start with something as simple as the family nameplate and grow to include larger ideas like respect, recognition, and togetherness.
The initiative pushes for a change in cultural norms by making these small, everyday actions more visible. This makes equality not just an idea, but a real thing that Indian homes can see. This fits with Sunfeast Marie Light’s brand values of fostering warmth, happiness, and meaningful connections in families and communities.