Steve Madden Names Shanaya Kapoor as Its First Indian Brand Ambassador

Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young consumers through bold, confident, and stylish expressions.

Shanaya Kapoor, a Bollywood actor, has become the first Indian brand ambassador for Steve Madden, the world’s foremost footwear and accessories brand. This appointment is a key landmark for the brand’s growth strategy in the country, Steve Madden’s ‘bold and expressive’ design philosophy and approach to fashion is now paired with a rising cultural figure. Shanaya Kapoor personifies the brand’s self-expression and boldness, merging contemporary and accessible with a ‘relatable’ and ‘approachable’ sensibility to the ‘young Indian audience.’

Shanaya Kapoor will be the face of Steve Madden for the Autumn Winter 2025 and Spring Summer 2026 collections where she will showcase the brand on all digital and retail platforms. This brand engagement has to do with the young audience who are ‘style conscious’ and view fashion not merely ‘as an accessory’ but ‘a form of expressive’.

SShanaya Kapoor shared: “Steve Madden has always been a go-to brand for me – it’s where I find pieces that are both fashion-forward and incredibly versatile. I am honored to be their first brand ambassador in India and excited to showcase the unique energy and quality of their footwear and handbags.”