StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions by giving them real-time insights, natural language prompts, and personalized campaign advice.
StackAdapt has announced the launch of Ivy™, a cutting-edge AI-powered assistant built directly into its marketing platform, aiming to revolutionize how agencies and brands manage digital campaigns and make data-driven decisions.
Ivy™ is built to help with every part of the campaign lifecycle, from setting it up and targeting it to optimizing it and looking at its performance. The assistant uses in-depth information about how people behave and how well they do, which lets marketers improve their targeting strategies, get real-time metrics, and get personalized advice—all through simple, natural language prompts.
Yang Han, Co-founder and CTO of StackAdapt, said, “We’ve built our platform on advanced AI, and now Ivy™ puts that power directly into the hands of our clients.”
Key features and benefits of Ivy™ include:
- Precise Targeting: Uses interest-based and behavioral data to help marketers expand reach or focus on niche segments with greater accuracy.
- Faster Insights: Instantly surfaces key performance metrics through natural language queries, eliminating the need to dig through complex dashboards.
- On-Demand Guidance: Functions as an always-available knowledge base, offering support on platform navigation, optimization strategies, and campaign setup.
- Personalized Assistance: Adapts to various verticals, helping B2B marketers quickly access performance data, retail teams optimize seasonal campaigns, and travel marketers identify trending destinations
Ivy™ handled more than 1,700 user questions during its 30-day beta. These questions ranged from CPM recommendations for CTV campaigns to ad specifications for DOOH and native formats. This shows how flexible and useful Ivy™ is for planning and fixing campaigns.
StackAdapt’s release of Ivy™ is part of a bigger plan to bring together martech and adtech, cut down on platform fragmentation, and get real business results, not just automation. As marketing technologies come together, Ivy™ stands out by incorporating AI intelligence into every step of campaign activation. This gives marketers proactive, intelligent help that lets them focus more on strategy and creativity and less on manually analyzing data.
StackAdapt is raising the bar for agentic AI in digital marketing with Ivy™. It makes workflows easier and helps agencies and brands across North America make smarter, faster decisions.
