martech

First-Party Data: The Key to Personalization and Targeting After Cookies

First-Party Data: The Key to Personalization and Targeting After Cookies

First-Party Data: The Key to Personalization and Targeting After Cookies

CE DESK July 20, 2025

The digital marketing ecosystem is undergoing a seismic shift as third-party cookies—once the backbone of online targeting...

Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025 GOOGLE

GOOGLE

Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025

CE DESK July 17, 2025

At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA...

StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data

StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data

CE DESK July 11, 2025

StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions...