acef
AdLift Casagrand AI search visibility mandate
2 minutes read

AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform

CE DESK August 14, 2026 0
Lavie Sport
2 minutes read

Team Pumpkin Wins Social Media Mandate For Lavie Sport

CE DESK August 13, 2026 0
ZEISS Vision Care OOH campaign Mumbai
2 minutes read

ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push

CE DESK August 13, 2026 0
Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”
3 minutes read

Global communications agency Burson has acquired cognitive AI company Limbik

CE DESK August 13, 2026 0

ACEF STORIES

ADVERTISING

ENO new campaign acidity ke kayi naam
2 minutes read

ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

CE DESK August 14, 2026 0
ENO has launched a new campaign, “Acidity ke kayi naam, ENO sab par kare kaam,” to highlight...
Read More Read more about ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.
Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range Foxtale Shah Rukh Khan brand ambassador

Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range

August 13, 2026 0
IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude IndusInd General Insurance gratitude campaign

IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude

August 13, 2026 0
Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone Galaxy-F70-Pro-5G-creators-campaign-India

Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone

August 12, 2026 0
HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range HOMEFOIL taps Kareena Kapoor Khan

HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range

August 12, 2026 0

KNOWLEDGE SHARING

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC

Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller – Diesel and Motor Engineering PLC

August 11, 2026 0
“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX Rimzan Faiz, Senior Manager – Digital Strategy, RoarADX

“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX

August 6, 2026 1
“The Next Great Marketer Won’t Win Attention. They’ll Earn Belief” By Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac) Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac)

“The Next Great Marketer Won’t Win Attention. They’ll Earn Belief” By Satadip Banerjee – Marketing Head – Montra Electric (LMM, e-SCV, Etrac)

August 3, 2026 0
“The Loyalty Program’s Second Job: Reading the Customer” By Manoj Agarwal – Xoxoday Manoj Agarwal, Co-founder and CPO, Xoxoday

“The Loyalty Program’s Second Job: Reading the Customer” By Manoj Agarwal – Xoxoday

August 3, 2026 0

MARTECH

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale INNOCEAN India AI Studio localised marketing

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale

July 15, 2026 0
AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025 AMD Developer Cloud free GPU access program for Indian startups and researchers 2025

AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025

September 15, 2025 0
India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation India Today Group collaborating with CAMB.AI for AI multilingual news translation 2025

India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation

September 15, 2025 0
AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI AnyTag influencer marketing

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

August 20, 2025 0

MARKETING

Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification Cars24 boat Gurugram flooded road

Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

August 13, 2026 0
Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba Too Faced India Born This Way concealer Sahher Bambba

Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba

August 12, 2026 0
Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors Pepperfry Kiara Advani Sidharth Malhotra Article

Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors

August 10, 2026 0
NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5 BGMS Season 5 KICK streaming

NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5

August 7, 2026 0

People Movement

Cipla has promoted Runa Akhtar to Marketing Head – Urology Marketing Head – Urology

Cipla has promoted Runa Akhtar to Marketing Head – Urology

August 14, 2026 0
Apple Taps Prasidha Menon To Lead Product Communications In India Prasidha Menon Apple India product communications

Apple Taps Prasidha Menon To Lead Product Communications In India

August 14, 2026 0
Krishma Solanki Moves Up To Senior Director At Publicis Groupe India Krishma Solanki Senior Director Publicis Groupe India

Krishma Solanki Moves Up To Senior Director At Publicis Groupe India

August 13, 2026 0
Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India Levi’s India

Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India

August 13, 2026 0

PRESS RELEASE

ACEF Asian Leaders Conference Awards 2026
2 minutes read

ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027

CE DESK July 14, 2026 0
ACEF Global Customer Engagement Awards 2026 Jury
4 minutes read

Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

CE DESK May 7, 2026
ACEF Global Customer Engagement Summit & Awards 2026
5 minutes read

15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai

CE DESK May 6, 2026
Vinayak Burman ACEF Global Customer Engagement Awards
2 minutes read

Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards

CE DESK May 1, 2026
Engaging with the Next
2 minutes read

Engaging with the Next: What it takes to keep up with the new: Zahir Mirza

CE DESK April 16, 2026
ACEF Global Customer Engagement Awards Dr. Mir Damoon Mir
3 minutes read

Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)

CE DESK February 27, 2026 0
Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury
2 minutes read

Amazon India’s Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury

CE DESK February 27, 2026 0
Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) on Leadership Driving Customer Engagement
3 minutes read

Gayan Fernando – Senior Manager – Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement

CE DESK February 16, 2026 0
Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India
2 minutes read

Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India

CE DESK February 16, 2026 0
Meet the Jury: Pratip Francis, General Manager - Brand Marketing, MRF Tyres
3 minutes read

Pratip Francis, General Manager – Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies

CE DESK February 16, 2026 0
Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H
2 minutes read

Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H

CE DESK February 11, 2026 0
Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) on Technology Driving Customer Engagement Excellence
3 minutes read

Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) – Role of technology in shaping modern customer engagement

CE DESK February 11, 2026 0
Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global
2 minutes read

Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global

CE DESK February 10, 2026 0
Inessa Createssa Brings Content Strategy Expertise to ACEF Global Customer Engagement Awards Jury Panel
2 minutes read

Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust

CE DESK February 10, 2026 0
Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd
2 minutes read

Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd

CE DESK February 10, 2026 0
15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit
2 minutes read

15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit

CE DESK December 31, 2025 0
15th Global Customer Engagement Summit stage with marketers networking on AI-driven campaigns, OOH activations, and social media awards ceremony
3 minutes read

The Power of Customer Engagement: 15th Global Customer Engagement Summit & Awards 2026

CE DESK December 15, 2025 0
15th Global Customer Engagement Summit and Awards 2026 Mumbai promotional visual highlighting jury, categories, and call for entries
3 minutes read

ACEF Global Customer Engagement Summit & Awards 2026 Returns for 15th Edition in Mumbai

CE DESK December 5, 2025 0
Zee Cinema wins Excellence in Launch Marketing and other awards at 14th ACEF Asian Leaders Summit 2025
1 minute read

Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

CE DESK September 3, 2025 0
rural marketing India
3 minutes read

Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India

CE DESK September 3, 2025 0
acef
Advertisement
Load More