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MedhaviOne Amit Haralalka CEO Medhavi Group customer engagement network
3 minutes read
  • People Movement Tracker

Medhavi Group unveils MedhaviOne, Appoints Amit Haralalka as Co-Founder & CEO

CE DESK September 4, 2026 0
Medhavi Group unveils MedhaviOne, a skills-and-credentials platform to bridge learning and livelihood in India, and names former...
Read More Read more about Medhavi Group unveils MedhaviOne, Appoints Amit Haralalka as Co-Founder & CEO
Milky Mist Janmashtami activation Skyr Zepto customer engagement network
3 minutes read
  • OOH

Milky Mist Janmashtami Activation: Gokul-Style Jhula for Skyr Yoghurt via Zepto

CE DESK September 4, 2026 0
Milky Mist marks Janmashtami with a Gokul-themed jhula activation at Worldmark Gurgaon, tying its Skyr yoghurt range...
Read More Read more about Milky Mist Janmashtami Activation: Gokul-Style Jhula for Skyr Yoghurt via Zepto
Prashant Halbe Head of Brand Pronto customer engagement network
1 minute read
  • People Movement Tracker

Prashant Halbe Joins Pronto as Head of Brand to Lead Brand Strategy and Growth

CE DESK September 4, 2026 0
Pronto appoints industry veteran Prashant Halbe as Head of Brand. He brings experience from 82.5 India, Snap,...
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Ugaoo Jackie Tiger Shroff plant parenting campaign customer engagement network
2 minutes read
  • Advertising

Ugaoo Gets Jackie & Tiger Shroff to Poke Fun at Plant Parenting in ‘Tiger Aisa Kyun Hai?’ Campaign

CE DESK September 4, 2026 0
Ugaoo’s new campaign features Jackie and Tiger Shroff in a humorous father-son story that turns Jackie’s plant...
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Flipkart launches microdrama vertical customer engagement network
3 minutes read
  • Media

Flipkart Launches Microdrama Vertical in App with Pratilipi and Terribly Tiny Tales

CE DESK September 4, 2026 0
Flipkart adds a dedicated “Drama” section inside its app via partners Pratilipi and Terribly Tiny Tales, marking...
Read More Read more about Flipkart Launches Microdrama Vertical in App with Pratilipi and Terribly Tiny Tales
Balaji Telefilms YouTube partnership original shows customer engagement network
3 minutes read
  • Digital

Balaji Telefilms Partners with YouTube for Five Original Shows Led by Ekta Kapoor

CE DESK September 4, 2026 0
Balaji Telefilms and YouTube announce a strategic partnership for five original, 4K digital-first shows including Haq Se...
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customer engagement network AUM Premium South Side Story Hydration Partner Red FM
3 minutes read
  • Marketing

Red FM Partnered with AUM as Premium Hydration Partner for South Side Story’s 8th Edition

CE DESK September 4, 2026 0
AUM Premium becomes the Hydration Partner for Red FM’s South Side Story, bringing natural Himalayan spring water...
Read More Read more about Red FM Partnered with AUM as Premium Hydration Partner for South Side Story’s 8th Edition
Mayank Singh Associate Director Marketing KFC India customer engagement network
2 minutes read
  • People Movement Tracker

Mayank Singh Elevated to Associate Director, Marketing for KFC India at Yum! Brands

CE DESK September 4, 2026 0
Mayank Singh is promoted to Associate Director, Marketing for KFC India at Yum! Brands, after leading product...
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EPIC Company acquihires The Dosa Studios customer engagement network
3 minutes read
  • Media

EPIC Company Acquihires GenAI Studio The Dosa Studios to Boost AI Storytelling

CE DESK September 4, 2026 0
The EPIC Company (formerly IN10 Media Network) acquihires GenAI-native storytelling studio The Dosa Studios; co-founders Anwar Khan...
Read More Read more about EPIC Company Acquihires GenAI Studio The Dosa Studios to Boost AI Storytelling
ICC centenary book Never Taking No for an Answer customer engagement network
5 minutes read
  • Marketing

ICC and Ajay Piramal Unveiled Centenary Book Celebrating 100 Years of India’s Indomitable Private Enterprise

CE DESK September 4, 2026 0
The Indian Chamber of Commerce launches its centenary book, Never Taking No for an Answer, edited by...
Read More Read more about ICC and Ajay Piramal Unveiled Centenary Book Celebrating 100 Years of India’s Indomitable Private Enterprise
customer engagement network Tariq Ahmad Chief Revenue Officer International Netcore.ai
3 minutes read
  • People Movement Tracker

Netcore.ai Appoints Tariq Ahmad as Chief Revenue Officer, International

CE DESK September 3, 2026 0
Netcore.ai names Tariq Ahmad as Chief Revenue Officer, International, to lead global Sales and Customer Success with...
Read More Read more about Netcore.ai Appoints Tariq Ahmad as Chief Revenue Officer, International
customer engagement network Pooja Parmar Senior Director Sales and Services MSM Unify
2 minutes read
  • People Movement Tracker

Pooja Parmar Returns to MSM Unify as Senior Director, Sales and Services

CE DESK September 3, 2026 0
Pooja Parmar rejoins global education platform MSM Unify as Senior Director, Sales and Services, bringing 25+ years...
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customer engagement network David McCallen Chief Strategy Officer Omnicom Media Asia Pacific
3 minutes read
  • People Movement Tracker

Omnicom Media Appoints David McCallen as Chief Strategy Officer, Asia Pacific

CE DESK September 3, 2026 0
Omnicom Media names David McCallen as Chief Strategy Officer for Asia Pacific, effective immediately, to drive strategic...
Read More Read more about Omnicom Media Appoints David McCallen as Chief Strategy Officer, Asia Pacific
customer engagement network Priya Chandni Bharti AXA Life Head Brand Management PR
2 minutes read
  • People Movement Tracker

Priya Chandni Joins Bharti AXA Life as Head – Brand Management & PR

CE DESK September 3, 2026 0
Priya Chandni, former Generali Central Insurance brand head, joins Bharti AXA Life Insurance as Head – Brand...
Read More Read more about Priya Chandni Joins Bharti AXA Life as Head – Brand Management & PR
customer engagement network Adobe acquires Indian AI startup Rilo
2 minutes read
  • AI & Automation

Adobe Acquires Indian AI Startup Rilo to Boost Agentic Marketing Automation

CE DESK September 3, 2026 0
Adobe has acquired Bengaluru-based AI startup Rilo in a team-and-technology deal, marking its second India acquisition as...
Read More Read more about Adobe Acquires Indian AI Startup Rilo to Boost Agentic Marketing Automation
customer engagement network Tamannaah Bhatia GUESS Watches brand ambassador
3 minutes read
  • Latest

Tamannaah Bhatia Joins GUESS Watches as Brand Ambassador for India

CE DESK September 3, 2026 0
GUESS Watches appoints actor and entrepreneur Tamannaah Bhatia as its brand ambassador in India, with her first...
Read More Read more about Tamannaah Bhatia Joins GUESS Watches as Brand Ambassador for India
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Miles Ahead – The Quiz Challenge
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Miles Ahead – The Quiz Challenge
Liqvd Asia Woodland digital mandate

Liqvd Asia Wins Woodland’s Digital Mandate to Fuel Adventure Storytelling

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

BigTrunk Communications Velvex digital mandate

BigTrunk Communications Bags National Digital & Social Media Mandate for Velvex

R K SWAMY Limited

The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations

BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

Illustration showing collaboration between Reliance and Google to advance AI technology across India

Reliance and Google Partner to Accelerate India’s AI Transformation and Expand Access

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  • Foxtale has released a new advertisement featuring Shah Rukh KhanSeptember 7, 2026
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