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April 24, 2026
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JK Maxx Paints taps Akshay Kumar to sharpen its push in decorative paints JK Maxx Paints Akshay Kumar brand ambassador
2 minutes read
  • Marketing

JK Maxx Paints taps Akshay Kumar to sharpen its push in decorative paints

CE DESK March 27, 2026
JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility...
Read More Read more about JK Maxx Paints taps Akshay Kumar to sharpen its push in decorative paints
Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt Sunfeast Dark Fantasy Party with SRK campaign
2 minutes read
  • OOH

Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt

CE DESK March 27, 2026
Sunfeast Dark Fantasy has converted a traditional hoarding into a live brand experience as part of its...
Read More Read more about Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt
The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth IPL franchise valuation growth 2026
3 minutes read
  • Marketing

The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth

CE DESK March 27, 2026
Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between...
Read More Read more about The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth
Foxtale brings cricket and skincare together with Tilak Varma led sun care push Foxtale Tilak Varma campaign
2 minutes read
  • Campaigns

Foxtale brings cricket and skincare together with Tilak Varma led sun care push

CE DESK March 26, 2026
Foxtale has partnered with cricketer Tilak Varma for its “Play On Till The Sun’s Gone” campaign, using...
Read More Read more about Foxtale brings cricket and skincare together with Tilak Varma led sun care push
CaratLane enters a new brand chapter with Yami Gautam Dhar CaratLane Yami Gautam Dhar brand ambassador
2 minutes read
  • Advertising

CaratLane enters a new brand chapter with Yami Gautam Dhar

CE DESK March 26, 2026
CaratLane has appointed Yami Gautam Dhar as its first brand ambassador, launching a new phase focused on...
Read More Read more about CaratLane enters a new brand chapter with Yami Gautam Dhar
Monks strengthens APAC leadership with Bharti Agrawal finance move Bharti Agrawal Monks APAC CFO Marketing Services
2 minutes read
  • People Movement Tracker

Monks strengthens APAC leadership with Bharti Agrawal finance move

CE DESK March 26, 2026
Monks has named Bharti Agrawal as CFO for APAC Marketing Services, adding dentsu experience to strengthen regional...
Read More Read more about Monks strengthens APAC leadership with Bharti Agrawal finance move
Tefal India targets Bengaluru’s daily wait game with smart OOH campaign Tefal India Bengaluru OOH campaign
2 minutes read
  • OOH

Tefal India targets Bengaluru’s daily wait game with smart OOH campaign

CE DESK March 25, 2026
Tefal India has launched a Bengaluru-focused out-of-home campaign called “Because Bangalore Waits Enough,” built around the city’s...
Read More Read more about Tefal India targets Bengaluru’s daily wait game with smart OOH campaign
BGMI flips surrogate ads with parody-led ‘BGMI Drops’ campaign BGMI Drops campaign
2 minutes read
  • Campaigns

BGMI flips surrogate ads with parody-led ‘BGMI Drops’ campaign

CE DESK March 25, 2026
Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands...
Read More Read more about BGMI flips surrogate ads with parody-led ‘BGMI Drops’ campaign
Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra Zepto 3D OOH Samsung Galaxy S26 Ultra privacy feature
2 minutes read
  • OOH

Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra

CE DESK March 25, 2026
Zepto’s 3D OOH campaign for Samsung Galaxy S26 Ultra uses a rotating billboard to demonstrate the phone’s...
Read More Read more about Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra
Tribes invests in DGTOOHL to strengthen data-led outdoor advertising push Tribes investment in DGTOOHL
2 minutes read
  • Media

Tribes invests in DGTOOHL to strengthen data-led outdoor advertising push

CE DESK March 25, 2026
Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands...
Read More Read more about Tribes invests in DGTOOHL to strengthen data-led outdoor advertising push
OpenAI hires JioStar’s Kiran Mani to drive Asia Pacific expansion OpenAI Kiran Mani Asia Pacific expansion
2 minutes read
  • People Movement Tracker

OpenAI hires JioStar’s Kiran Mani to drive Asia Pacific expansion

CE DESK March 25, 2026
OpenAI has hired JioStar executive Kiran Mani as Managing Director for Asia-Pacific, underscoring its bigger expansion push...
Read More Read more about OpenAI hires JioStar’s Kiran Mani to drive Asia Pacific expansion
UNIQLO skips hype with Jasprit Bumrah, betting on simplicity and quiet consistency UNIQLO Jasprit Bumrah campaign
2 minutes read
  • Campaigns

UNIQLO skips hype with Jasprit Bumrah, betting on simplicity and quiet consistency

CE DESK March 25, 2026
UNIQLO India’s new Jasprit Bumrah campaign highlights LifeWear, AIRism and a simple, quiet style approach built on...
Read More Read more about UNIQLO skips hype with Jasprit Bumrah, betting on simplicity and quiet consistency

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