Publive, the AI-powered Digital Experience Platform (DXP) that’s redefining digital content operations, has announced the appointment of Rajat Makkar as Business Head, effective immediately.
With a career spanning over 18 years, Makkar brings deep expertise across broadcast, digital media, and branded content ecosystems. He has played a pivotal role in shaping monetisation strategies, scaling regional markets, and driving revenue growth across India’s rapidly evolving media landscape.
Throughout his professional journey, Makkar has held key leadership positions at renowned organisations such as Goldmines Telefilms, Enter10, Pocket Aces, Sony Pictures Networks, Radio Mirchi, and HISTORY TV18. At each of these companies, he successfully launched and monetised a wide array of content properties across various formats and platforms, demonstrating a sharp eye for commercial innovation and scalable growth.
In his new role at Publive, Makkar will spearhead the company’s revenue strategy and lead its business expansion efforts. His core focus will be on unlocking new monetisation opportunities for clients and scaling the platform’s advertising sales vertical. His appointment comes at a time when Publive is accelerating its mission to empower publishers, content creators, and enterprises with AI-led tools for digital transformation.
