Percol Coffee’s Immersive Launch: Platinum Outdoor’s Digital-First OOH Masterpiece

The launch of Percol, the famous UK coffee brand in India was more than just bringing in good blends it was about creating an experience. Platinum Outdoor led the brand’s launch campaign, which cleverly used interactive Out-of-Home (OOH) advertising to connect with city dwellers in new ways by setting up a dynamic digital presence in busy places like airports and malls.

Platinum Outdoor, a company known for its skills in interactive and experiential OOH, ran the campaign by putting up a network of digital screens in important places like Delhi’s airport terminals and high-end malls. These screens were not just passive displays:

Interactive Digital Screens: Over 140 digital panels and totems at major airports, such as Delhi T3 and T1, showed off Percol’s best coffee blends. These installations didn’t just have cool visuals; they also had QR codes that let people interact with them right away, making the transition from physical to digital shopping seamless.

Selfie Activation: People walking by could scan the QR code on the screen and instantly see themselves virtually placed on a Colombian coffee estate. This combined the appeal of coffee’s origin with a modern digital twist.

Educational Content: The screens showed more than just ads; they also showed multimedia stories about Percol’s Fairtrade philosophy, how they source their ingredients in a way that is good for the environment, and the unique way each blend is made. This way of telling stories made Percol more than just a drink; it became an experience and a way to start a conversation.

A Multi-Sensory Brand Experience: Platinum Outdoor made sure that customers could taste Percol’s values before they even tried the product by using visually rich content, interactive digital tools, and immersive storytelling.

Advantage of the airport/mall: These places had a lot of people who fit the brand’s target demographic, which made them more likely to be aware of and interact with the brand.

Potential for Social Amplification: The selfie feature made people want to share on social media, which turned every interaction into free, organic promotion and helped Percol build a community of people who wanted to be like them.

Campaign Highlights Table

Aspect	Details
OOH Lead Agency	Platinum Outdoor
Key Locations	Airports (Delhi T3, T1), urban malls
Formats	140+ digital screens/panels, QR code activations
Interactive Features	Colombian estate selfie, coffee journey storytelling
Consumer Benefits	Learn, engage, and be part of a global coffee adventure