CE DESK Kohinoor Basmati Rice partners with Aditya Gadhvi for ‘Kohinoor Na Garba Rice’ campaign, blending Gujarati folk music...
Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS...
Air India Express operates a special joy flight for underprivileged children, sharing the magic of flying and...
Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments...
Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and...
’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and...
Colgate-Palmolive India faces ₹267.64 crore tax demand for FY22 over transfer pricing; company to challenge order at...
Leo Burnett India announces the appointment of Abhimanyu Khedkar as Managing Director and Head of Office, Mumbai,...
Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and...
 Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling...
Saurabh Saksena, ex-VML India president, unveils SAULV—an AI-powered integrated communications agency blending strategy, creativity, and GenAI for...
VIP Industries strengthens leadership with Sameer Wanchoo as CMO, bringing two decades of FMCG and consumer marketing...
Royal Green Whisky launches its new ‘Live Up Success’ campaign, evolving from ‘Taste the Success’ to connect...
Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt...
Pulse Candy partners with K-pop artist Aoora for its new ‘Pulse of the Party’ festive digital ad,...
Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating...
