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GIVA unveils Glow in Motion, a versatile 18K gold-plated jewellery line with lab-grown diamonds, fronted by Barkha Singh. From ₹999 pieces for everyday shine to 5M+ campaign views.
GIVA, India’s leading D2C jewellery brand, has launched “Glow in Motion,” a dynamic collection blending everyday elegance with statement sparkle, fronted by rising star Barkha Singh. The campaign celebrates movement and self-expression through versatile pieces like layered necklaces, fluid bracelets, and motion-inspired earrings crafted in 18K gold plating and lab-grown diamonds.[conversation_history]
- Features 50+ designs in rose gold, silver, and crystal finishes for work-to-party transitions.
- Emphasizes lightweight, hypoallergenic materials with anti-tarnish technology for daily wear.
- Prices range from ₹999 to ₹4,999, targeting Gen Z and millennials seeking affordable luxury.
Barkha Singh embodies the collection’s free-spirited vibe in a multi-platform rollout across Instagram, YouTube, and GIVA’s app, featuring dance-infused visuals and user-generated challenges. The launch taps festive gifting season, building on GIVA’s 500cr+ valuation and 10M+ customer base. Singh shared, “Glow in Motion is about owning your shine, no matter the pace.” Early metrics show 5M+ views, positioning GIVA against competitors like Voylla in sustainable bling.
