CE DESK Bineet Jain, who led categories at Haleon India, has joined Coca-Cola as senior director, frontline marketing, bringing...
Visa has brought back the classic track ‘Paisa Hai Paisa’ for its new Shah Rukh Khan...
Unilever is doubling down on India’s premiumisation wave, saying it will launch prestige home and personal care...
GoKwik has rolled out its first brand campaign with boAt co-founder Aman Gupta, using humour to show...
Zee Entertainment has appointed veteran sports broadcaster Aayush Khanna as Vice President – Programming for its Unite8...
Unilever has promoted Shubham Dadheech to Brand Manager – Dove Skin, elevating an experienced skin-care marketer who...
JioStar has elevated Vani Rane to Vice President and Head of Branded Entertainment & IPs, expanding her...
Aditya Birla Fashion and Retail has promoted Gautam Dhingra to head of marketing for its premium ethnic...
Zee Entertainment has brought back Rahj Kumar Agarwal as senior vice president and head of marketing for...
PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with...
Servotech Renewable’s new solar TVC “Raho Roshan, Bina Tension” features Sonu Sood and uses humour to show...
Spotify has appointed Aditi Shorewal as Head of PR and Communications for India, bringing over 15 years...
Spinny has expanded its ‘God Promise’ campaign starring Sachin Tendulkar to Tamil Nadu with a Tamil-language adaptation,...
The Advertising Club Calcutta will confer its prestigious Hall of Fame Award on filmmaker and advertising legend...
The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s...
Škoda Auto India launches the ‘G.O.A.T – Greatest On A Track’ campaign, anchored by a record‑setting multi‑car...
