Mayuri Nikumbh rejoins Elephant as Chief Design Officer
CE DESK 
Elephant, the independent design and brand consultancy, has reappointed Mayuri Nikumbh as Chief Design Officer (CDO), strengthening its leadership team following the launch of its Asia Pacific hub in Singapore last year. Nikumbh will lead Elephant’s creative offerings across verticals, with a mandate to deepen client engagements, enhance the consultancy’s solution portfolio and scale its presence across India and global markets.brandequity.
An award-winning design leader, Nikumbh brings over 20 years of experience in strategic brand solutions for global and Indian clients. She has worked with brands including Bacardi, Coca-Cola, ICICI Bank, Nestlé, Paper Boat, PepsiCo, PayU, Reliance Group, Tata Group and Zydus, among others. Most recently, she set up the India arm of global design consultancy Conran Design Group, and has also held a leadership role at Elephant earlier in her career, making this a “full circle” return.
“I am genuinely happy to welcome Mayuri back, this time with greater reach & responsibility to not just lead the brand and communication design team, but also enhance the entire solution basket from Elephant.”
— Ashwini Deshpande, Co-founder & Director, Elephant
“It is a full circle moment, but I return to Elephant with a broader lens and a bigger ambition. I am excited to bring fresh thinking and new ways of working while building on its strong legacy. As technology rapidly transforms the creative industry, authenticity in both narrative and craft matters more than ever. I see an opportunity to take bold ideas and distinctive design thinking to a global stage, while creating new possibilities for the organisation.”
— Mayuri Nikumbh, Chief Design Officer, Elephant
With Nikumbh’s appointment, Elephant aims to strengthen its capabilities across the FMCG and consumer brand landscape while deepening its expertise in transforming corporate and institutional brands through a strategic design lens. The move also aligns with Elephant’s ambition to leverage its Singapore hub for regional growth, offering Indian and global clients a more integrated suite of brand strategy, design, communication and experience design under one roof.
