0101.Today appoints Adrian Mendonza as Chief Creative Officer

0101.Today, a data-driven conversion specialist focused on helping enterprises drive measurable growth through the integration of data, media, communication and technology, has appointed Adrian Mendonza as Chief Creative Officer (CCO). In this role, Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations, bringing greater creative depth to the company’s integrated, conversion-led approach to marketing.

Mendonza brings over two decades of experience in senior creative roles, with stints at Rediffusion Brand Solutions, Rediffusion Y&R, Dentsu Marcom, R K Swamy BBDO, Mudra and Contract. During his career, he has worked on brands including BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and Suzlon, and has received several national and international creative honours. The appointment also brings a familiar partnership back together: Mendonza previously worked with 0101.Today co-founder and managing partner Ajay Varma during their time at Rediffusion.

“I am genuinely happy to be part of the 0101.Today team. Having spent time with the team and met some of the clients, what struck me was how warm, passionate and ambitious everyone is. There is a real desire to build something meaningful here, and I am excited to be part of that journey. The opportunity to bring creativity together with data, technology and media to create work that actually moves people and businesses is something I am really looking forward to.”
— Adrian Mendonza, Chief Creative Officer, 0101.Today

“Adrian and I go back to our Rediffusion days, and we have worked together on some wonderful projects. There has always been a great creative partnership between us. Having him now lead our creative operations is something I am genuinely excited about. The response from our clients has been equally encouraging.”
— Ajay Varma, Managing Partner, 0101.Today

“Creative is not an end layer for us. It is fundamental to conversion. Data, technology, media and creative have to work together, and Adrian brings the creative depth and experience to make that happen. We are delighted to have him on board.”
— Mihir Mehta, Co-Founder and Managing Partner, 0101.Today

At 0101.Today, Mendonza will be responsible for shaping the creative vision and output across accounts, working closely with data, media, technology and performance teams to ensure that creative ideas are tightly coupled with acquisition, retention and measurable growth. The move signals the agency’s intent to move beyond a purely performance-led model and embed stronger creative storytelling within its conversion frameworks, especially as it works with large enterprises on retail media, performance creative and full-funnel growth.