Radio Mirchi Appoints Amardeep Sanadhya as VP & Regional Director – Impact Properties (West & Central Zone)
CE DESK 
Radio Mirchi, the radio network operated by Entertainment Network India Limited (ENIL), has appointed Amardeep Sanadhya as Vice President (VP) &Regional Director – Impact Properties (West & Central Zone).
In his new role, Amardeep will spearhead the monetisation of major IPs across key markets in Gujarat, Rajasthan and Madhya Pradesh (MP). He will also be responsible for curating 360-degree marketing campaignsfor brands, integrating on-ground, digital and on-air platforms to create impactful brand experiences.
Amardeep brings with him over 17 years of experience across media, public relations(PR) and IP monetisation. Prior to joining Radio Mirchi, he spent nearly 12 years with Optimal Media Solutions, a Times of India Group company, where he most recently served as Deputy Chief Manager & Cluster Head – Gujarat. In this role, he was responsible for branded content and IP monetisation across multiple branches in Gujarat.
Over the course of his career, Amardeep has also held roles with Big FM, Times Response and Dainik Bhaskar Group, gaining extensive experience across media sales, content, brand solutions and intellectual property monetisation.
His appointment is expected to further strengthen Radio Mirchi’s efforts in developing innovative IP-led solutions and integrated marketing opportunities for brands across the West and Central markets.
