LT Foods has signed Chef Ranveer Brar as the face of DAAWAT Delight and launched a new campaign

LT Foods has onboarded Chef Ranveer Brar as the brand ambassador for DAAWAT Delight and rolled out a new campaign to strengthen the brand’s premium rice story.

The new film, conceptualized by BBDO India, is designed to highlight DAAWAT Delight as a basmati offering that brings together quality, taste, and everyday meal occasions. LT Foods’ move comes shortly after BBDO India won the integrated creative mandate for Daawat, giving the agency responsibility for strategy, advertising, digital, social, and integrated communications.

Ranveer Brar’s association fits naturally with Daawat’s focus on food experience and culinary aspiration. As a chef with strong consumer recall, he helps the brand add credibility and warmth to its communication while keeping the message rooted in food culture.

The campaign is also part of LT Foods’ broader effort to sharpen Daawat’s positioning in a competitive basmati market. By using a well-known culinary personality and a fresh brand film, the company is aiming to build stronger emotional connection while reinforcing product quality.brandequity.

Ritesh Arora, CEO – India Business & Far East – LT Foods Ltd, said “We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India’s rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence. At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®’s position in the premium basmati category. DAAWAT® Delight, with its Superior Flavour Absorption Technology, reflects our continued focus on meaningful product innovation. Together, we look forward to inspiring consumers, celebrating authentic Indian cuisine.”

For LT Foods, this launch signals a more integrated brand-building approach for Daawat, one that combines creative consistency, celebrity-led storytelling, and product-led messaging.