
Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for success in cricket, gaming, and content creation.
Lenovo India has started a new brand campaign called “Damn the Odds” that features cricket star Jasprit Bumrah and popular gaming creator Mythpat (Mithilesh Patankar) as its main ambassadors. This campaign is meant to connect with Gen Z, a group of people known for their ambition, resilience, and ability to think outside the box when things get tough. The main point is clear: Lenovo’s AI-powered technology is a must-have for anyone who wants to beat the odds, whether they are playing sports, making games, or making content.
The campaign is based on the idea that today’s young people are under more and more stress, whether it’s because of schoolwork, career goals, or social expectations. “Damn the Odds” makes Lenovo more than just a tech company; it makes them a partner that helps users turn their passion and preparation into real-world results that can be measured. The campaign uses dynamic storytelling to show the journey of high achievers who use smart AI tools to do well under pressure.
One of India’s best fast bowlers, Jasprit Bumrah, is a big part of the campaign because he trains in a cutting-edge AI lab. Bumrah uses Lenovo’s AI Now tools to look at his bowling style, breaking down how his wrist moves and how the ball moves through the air. He gets real-time feedback and simulations right away. His story shows how cricket is becoming more and more dependent on data and analytics, and how Lenovo’s technology seems to be made just for elite athletes like him.
The campaign also focusses on Mythpat, whose rise from engineering intern to YouTube star shows how Gen Z can break the rules. Mythpat’s story shows how he used digital tools and a little bit of humour to build a fan base of over 16 million people and create new types of online entertainment. Lenovo shows that it cares about both creative expression and performance through its story.
This campaign shows that Lenovo is still focused on India’s youth, especially those who are into gaming, making content, and doing things that require a lot of skill. Lenovo wants to connect with young Indians who are redefining success on their own terms by combining sports and cutting-edge technology. The campaign also shows how Lenovo’s global sports and esports portfolio has changed. It builds on partnerships with international events like FIFA, F1, and MotoGP, and now strengthens ties with both Indian cricket and the digital creator community.
Chandrika Jain, Director – Marketing, Lenovo India, said: “At Lenovo, we’re committed to powering India’s growing Gen Z community – from competitive gamers to passionate creators – with tech that’s built for performance, creativity, and expression. This campaign brings alive the spirit of ‘Damn the Odds’ by celebrating individuals who hustle hard and use smart tools to go further, faster.”
In the end, “Damn the Odds” is a song about hope and never giving up. Lenovo’s newest ad campaign uses relatable figures like Jasprit Bumrah and Mythpat to encourage young Indians to take on challenges, use the latest technology, and make their own paths to success.
Element | Details |
---|---|
Campaign Name | Damn the Odds |
Brand | Lenovo India |
Creative Agency | Ogilvy India |
Production | Leading ad-film production collaborators |
Brand Ambassadors | Jasprit Bumrah (cricket), Mythpat (gaming/YouTube) |
Key Message | Empowering Gen Z to overcome challenges with AI tech |
Marketing Lead | Chandrika Jain, Director – Marketing, Lenovo India |
Channels | TV, digital, social media |
Launch Year | 2025 |
Strategic Focus | Youth, sports, gaming, AI-powered technology |