CE DESK 
Arpita Das joins Kotak Securities as Vice President to strengthen brand positioning, customer engagement, and strategic growth, leveraging her proven track record from Aditya Birla Sun Life and Axis Bank.
Kotak Securities has appointed Arpita Das as Vice President, bringing strategic marketing leadership to drive brand excellence and business growth. In her new role, Das will focus on enhancing brand positioning, deepening customer engagement, and spearheading initiatives that align with India’s booming retail investment landscape.
Most recently with Aditya Birla Sun Life Insurance, Das showcased rapid career progression through roles including Senior Chief Manager, Associate Vice President, and Assistant Vice President, delivering consistent impact across financial services marketing. Her over five-year tenure at Axis Bank included leading transformative brand initiatives like the iconic “Dil Se Open” philosophy and the nationwide FASTag launch, blending creative storytelling with measurable outcomes.
Das began her professional journey at Reliance Industries Limited and Godrej Consumer Products Limited, where she forged a strong foundation combining engineering precision with marketing innovation. This diverse expertise across financial services, brand strategy, and consumer goods uniquely positions her to navigate Kotak Securities’ competitive environment.
The appointment underscores Kotak Securities’ commitment to building agile, customer-centric leadership capable of driving differentiation amid rising digital trading adoption. Das’s strategic mindset and execution excellence will strengthen market presence and consumer trust through innovative brand experiences.
