CE DESK 
Infectious Advertising appoints seasoned marketing leader Smriti Tewari as Business Head, bringing 13+ years of expertise in brand strategy and client partnerships to accelerate agency growth.
Infectious Advertising has appointed Smriti Tewari as its new Business Head. This is the first addition to the agency’s strategic leadership. Smriti Tewari has 13 years of experience in advertising and marketing, and has worked in automobiles, FMCG, home paints, fashion, real estate, and financial services. Her prior employment at Ogilvy, FCB, The Minimalist, and VML included leading teams to develop brand strategies and managing client relations for key customers for the agency’s various brand initiatives in different industries.
Her experience in advertising includes leadership and management of integration initiatives in advertising and communication across all channels, including traditional and social media for several clients including, Honda Cars, BMW, and KFC, as well as Dulux Paints, ONLY, and Colgate Palmolive.
In this new role, she will enhance the agency’s clients relationships and new business initiatives as well as the agency’s creative output to align with the agency’s philosophy of ‘Virality’. Infectious Advertising is confident Tewari’s experience will positively affect the agency’s position and creative expression in the market.
The new leadership addition shows the agency’s commitment to effective and innovative marketing in the industry’s competitive landscape.
