CE DESK 
Hansveen Kaur joins eGenome.ai and B’spoke Wellness as VP Brand Marketing to lead growth and innovation in AI-powered healthcare brands.
Hansveen Kaur has been appointed as Vice President – Brand Marketing for both eGenome.ai, an AI-powered preventive healthcare platform, and B’spoke Wellness, its consumer-facing brand. In this role, she will be responsible for overseeing brand strategy and leading marketing initiatives to scale both ventures.
Kaur announced her new position on LinkedIn, expressing enthusiasm for the fresh challenges in the evolving healthcare sector. She brings over 19 years of marketing experience to her new role, with a strong background in brand management and digital marketing.
Prior to joining eGenome.ai and B’spoke Wellness, Hansveen Kaur served as Head – Brand Management & Digital Marketing at Voltas Beko from 2022 to 2024. Earlier, she was Director – Marketing at Momspresso between 2018 and 2022. She also held the position of Senior Marketing Manager at Ingersoll Rand from 2015 to 2018, focusing on B2B campaigns and customer-centric communication.
Her career began with roles at LG Electronics and Videocon, contributing to her broad experience across diverse sectors. With this extensive background, Kaur is well-positioned to drive brand growth and innovation at both eGenome.ai and B’spoke Wellness.
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