Dentsu India Appoints Rohit Potphode as Managing Partner for Sports and Entertainment
CE DESK 
Dentsu appoints Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences to drive culture-driven brand engagement and measurable outcomes in India.
Dentsu India has appointed Rohit Potphode Managing Partner for Sports, Gaming, Esports, and Live Experiences, to further strengthen the country’s Sports & Entertainment practice. With 20 years of experience and working on significant titles like IPL, ISL, Coke Studio, Lakmé Fashion Week, and Global e-Cricket Premier League, he certainly brings a lot on the table. He will outline strategies to integrate brands and audiences through inventive and culture-centric approaches involving sports, esports, live events, and other experiences, and will report to Dentsu Sports & Entertainment India head Yosuke Murai.
Potphode will direct sports consulting, sponsorships, IP creation, content, and fan experiences, as well as assist brands to advance from conventional sponsorships to a deeper cultural meaning and drive tangible business results. He has extensively held top management roles at JetSynthesys, A+E Networks, Viacom, and Times Network, to name a few.
Dentsu’s ambition to strategically merge its worldwide assets with India’s cultural idiosyncrasies to build appreciable connections rests on this appointment. Creating partnerships and experiences with meaningful audience engagement will be the hallmark of his tenure. Potphode will certainly lead the value of innovation, engagement, and impact anticipated from India’s unique sports and entertainment industry.
