CaratLane Rakhi 2025 Campaign: Ayush Mehra & Yashaswini Dayama Celebrate Sibling Bonds
CE DESK 
CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling to the festival of siblings. By focusing on meaningful jewellery gifting and the real emotions that bind brothers and sisters, CaratLane positions itself as the go-to brand for Raksha Bandhan gifts in India and worldwide.
This Raksha Bandhan, CaratLane is launching a new campaign with Ayush Mehra and Yashaswini Dayama, two new faces known for their natural, heartfelt chemistry on screen. As Rakhi gets closer, the movie shows the beautiful mess, little annoyances, and pure love that really make up the sibling bond in modern Indian families.
CaratLane’s ads are different from traditional Rakhi ads that focus on the grandeur of the ceremony. Instead, they focus on the everyday magic of brothers and sisters, like late-night advice, quick-witted banter, and small but meaningful gestures that they share all year long. Ayush and Yashaswini easily slip into their roles, making people smile and think about their own times with their siblings.
The campaign’s main idea is that real connections, not elaborate rituals, are what make Raksha Bandhan celebrations memorable. It doesn’t matter if it’s a warm hug after a fight or the perfect piece of jewellery sent from far away. What matters is the love and thought behind the gesture.
The campaign is also timely because it talks about CaratLane’s expanded international delivery services for 2025. This will make it easier for siblings all over the world to send Rakhi gifts and keep family traditions alive. The brand markets its jewellery as more than just a gift; it’s a keepsake, a physical reminder of a relationship that gets stronger every year.
CaratLane’s Rakhi campaign feels both new and timeless because it tells a story that everyone can relate to and focusses on real sibling love. It encourages families to celebrate not just a holiday, but also the little things that make their relationships special.
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