CE DESK 
Ananya Panday brings warmth and togetherness to Diwali 2025 with California Almonds, promoting health-focused festive gifting and joyful family moments.
This Diwali Ananya Panday is endorsing a new campaign “California Almonds Diwali Special”, promoting the healthy gifts campaign aiming to showcase how the Diwali Almonds gifts are “healthy” and how “gifts” may be “thoughtful, nourishing and packed with care” instead of gifts that are simply “flashy”.
Through Ananya brand endorsement ties to California Almonds campaign becomes personal and attains quality and usefulness by almonds strengthening the communal, festive and healthy almonds the family consists of cherished moments together during the holiday season. As the campaign theme “give the gift of health this Diwali” and as the informed customers festive season adorned gifts with health and mindfulness this campaign aligns with this wish.
Portrayed with vibrant shades and visuals of connection, the campaign depicts festival food, how the amazing meals with almonds serve to bring family and friends together to celebrate the festival to the fullest joy, the festival’s spirit.The campaign also meets the needs of the audience, people that want to celebrate meaningfully by focusing on the gifts, and the nutritious benefits of almonds.
Ananya’s youthful, relatable persona combined with the premium quality California Almonds, is now positioned as a gift option with “healthy gifts” during Diwali. As the festive season begins, the campaign is geared to engage with the audience on social media and the internet, to cover a wide range of the population in India.
