Star Pravah’s ‘Aata Hou De Dhingaana’ Season 5 Breaks Records on JioHotstar with 280% Viewer Surge and 2X Watch Time
CE DESK 
Aata Hou De Dhingaana Season 5 has kicked off on Star Pravah and JioHotstar with record-breaking viewership numbers. Hosted by popular actor and entertainer Siddharth Jadhav, the new edition has registered massive digital growth within its opening weeks. On JioHotstar, the game show recorded a 280% surge in viewers and delivered double (2X) the watch time compared to its previous seasons.
The fifth season has adopted a vibrant “Dhinganacha Bet” (Island of Fun) theme, featuring fresh games, energetic celebrity face-offs, and musical battles among stars from the Pravah Parivaar. This dynamic setup and high-energy format have struck a strong chord with family audiences across Maharashtra, reinforcing the franchise’s standing as one of the state’s most popular non-fiction weekend entertainment properties.
The show’s expanding digital reach and engagement have also attracted major national and regional brands. Season 5 is co-presented by Nivea Soft Gel and driven by Maruti Suzuki. It is co-powered by Ramraj Dhotis, P. N. Gadgil and Sons, and Sprite, with Dazller as the Beauty Partner and JSW Paints as the Colour Partner. Special partners include Badshah Masala, Mangaldeep, Vikram Kadak Tea, Britannia Bourbon, Oshea Herbals, and Amrith Noni.
The strong viewership momentum on JioHotstar highlights the growing demand for premium Marathi non-fiction content on digital and connected TV platforms. With several high-voltage episodes, musical rounds, and celebrity guests lined up, the network expects Aata Hou De Dhingaana Season 5 to sustain its strong audience connect and viewership growth in the coming weeks.
