Prashant Halbe Joins Pronto as Head of Brand to Lead Brand Strategy and Growth
CE DESK 
Friday, September 4, 2026: Prashant Halbe has been appointed as Head of Brand at Pronto, the on-demand home services startup, marking a key addition to its leadership team as the company scales its brand and marketing efforts.
Halbe joins Pronto after serving as Chief Strategy Officer at 82.5 India for less than a year. Before that, he spent more than four years at Snap Inc. as Senior Creative Strategist, working on brand strategy, creative planning and consumer insights. He also had a long stint at Ogilvy, where he held roles including Vice President Strategy, Senior Planning Director and Planning Director across advertising and digital. Earlier in his career, Halbe worked with EY in business and risk advisory services.
At Pronto, Halbe will lead the brand function end-to-end, shaping strategy, positioning and communication as the startup expands its footprint in the home services category. The appointment comes as Pronto continues to grow its on-demand platform for repairs, cleaning, installations and other household services, with an increasing focus on building a distinctive brand identity in a competitive market.
