
Shah’s journey with Wavemaker is not new. He first joined the agency in May 2021 as Group Head, a position he held for three years until May 2024. During this time, he built strong experience in strategy and client handling. His work impressed the leadership, and in June 2024, he was promoted to Associate Business Director, Strategy. In this role, he led national and south strategy work and also contributed to new business development for the agency.
After spending over four years at Wavemaker in these two roles, Shah moved to Starcom India in May 2025. There, he took up the position of Associate Director. He stayed at Starcom until December 2025, gaining fresh exposure at another major media agency. This short stint outside Wavemaker likely added new perspective to his skill set before he returned.
Now, Shah is back at Wavemaker India, this time in a more senior role as Associate Vice President. This shows a clear step up in his career growth within the same organisation he once left. Going by his past work, his new responsibilities are expected to include strategic planning, client relationship management, and guiding teams on media and marketing strategy.
Wavemaker India is known as a leading media agency in the country. It focuses on data-driven strategy and integrated marketing solutions. The agency works with brands across many sectors to help them grow and connect with consumers in meaningful ways. His new position as Associate Vice President is expected to bring more depth to Wavemaker’s strategy team, especially given his years of hands-on experience across both Wavemaker and Starcom.












