Abdul Basit Elevated To Senior Media Director At Interactive Avenues
CE DESK 
Abdul Basit has been promoted as Senior Media Director at Interactive Avenues. He moves up from the role of Associate Media Director at the Mumbai-headquartered digital marketing agency, where he has built a strong career across media planning, client servicing and campaign leadership.
Basit has spent nearly nine years at Interactive Avenues. He joined the agency in September 2017 as a Client Servicing Executive and has grown steadily through roles including Digital Media Planner, Assistant Manager – Media Planning, Media Manager, Associate Group Head and Group Head.
He became Group Head in April 2023 and was elevated to Associate Media Director in October 2024. His latest promotion to Senior Media Director recognises his experience in managing digital media strategy, planning and execution for brands across sectors.
At Interactive Avenues, Basit’s work focuses on digital media planning, campaign management, media buying, performance marketing and client relationships. The agency offers services across media, programmatic, data and analytics, e-commerce, paid search, social media, SEO, creative and web development.
Basit began his career at SVG Media Pvt Ltd as a Media Sales Executive. He later completed a summer internship at Madison World, where he gained early exposure to digital marketing concepts and applications.
His professional strengths include media planning, digital strategy, campaign activation, business development and team leadership.
His elevation comes as Interactive Avenues continues to strengthen its leadership bench. The agency recently appointed Sheehan DMello as Associate Director – Planning, reflecting ongoing investment in senior media talent and strategic planning capabilities.
Basit’s promotion highlights the importance of internal career growth in India’s digital advertising industry. As Senior Media Director, he is expected to take on greater responsibility for client strategy, media innovation and team development at Interactive Avenues.
