Team Pumpkin Wins Social Media Mandate For Lavie Sport

Team Pumpkin, a full-service integrated marketing agency, has secured the social media mandate for Lavie Sport, the functional bags brand built for everyday movement. The appointment follows Team Pumpkin’s existing association with parent brand Lavie, where it has been handling social media, content strategy, influencer marketing and community building since April 2026.

Under the new mandate, Team Pumpkin will manage Lavie Sport’s social media presence across platforms, developing content that highlights the brand’s functional design language, durability and everyday utility for consumers with work, travel and on-the-go lifestyles. The agency’s brief is to translate Lavie Sport’s positioning as a performance-oriented, everyday gear brand into a consistent and recognisable digital voice that resonates with its target audience.

The partnership will focus on building a cohesive content ecosystem that showcases product features such as ergonomic design, water resistance, smart compartments and lightweight construction, while tying them to real-life use cases for professionals, students and frequent travellers. Team Pumpkin is also expected to leverage its experience with Lavie’s fashion and lifestyle storytelling to create a distinct yet complementary narrative for Lavie Sport, balancing functionality with style and community.

Lavie Sport, an extension of the popular Lavie brand under Bagzone Lifestyles, was launched to address the growing demand for purpose-built bags and accessories that can keep up with active, urban routines. By bringing in Team Pumpkin, the brand is looking to strengthen its digital footprint, improve engagement with its core audience and scale awareness in a competitive functional-bags category where performance claims need to be demonstrated clearly and consistently online.