India Basketball League Appoints Abhishek Iyer as CMO
CE DESK 
ACG Sports and the India Basketball League (IBL) have appointed Abhishek Iyer as Chief Marketing Officer to lead brand strategy, audience growth, and community engagement for the country’s premier professional basketball property.
Iyer brings more than 16 years of experience across sports broadcasting, digital platforms, media networks, and consumer brands. He joins IBL from digital sports streaming destination FanCode, where he served as Director – Brand Marketing, heading brand vision, user acquisition, and sports fandom initiatives.
Prior to FanCode, Iyer worked with Sony Pictures Networks India as Senior Manager – Marketing, Sports, handling broadcast campaigns for marquee international properties, including UEFA Champions League, WWE, and global cricket tournaments. His professional background also includes sports marketing roles at Star TV Network and grassroots agency Sportz Village Xp, as well as early career stints with Goal.com, Media.net, and Godrej Consumer Products.
In his new mandate as CMO, Iyer will be based in Mumbai and will build the India Basketball League brand identity from the ground up. His core focus areas include shaping basketball subculture, developing multi-city fan communities, forging broadcast and commercial partnerships, and driving digital-first content strategies ahead of the inaugural season.
The appointment underscores IBL’s vision to establish a high-impact domestic basketball ecosystem, creating sustainable sporting culture and inspiring the next generation of athletes across India.
