Cheil India Appoints Geetika Chadha as AVP Influencer & Social
CE DESK 
Cheil India has appointed Geetika Chadha as Associate Vice President (Influencer and Social), strengthening its leadership in creator economy partnerships, social commerce, and branded content ecosystems.
Chadha brings more than 19 years of extensive industry experience spanning FMCG, consumer technology, and global brand marketing. Prior to joining Cheil India, she served as Content Strategist at Reckitt, where she led content strategy for the health portfolio and scaled an in-house creative studio delivering over 200 assets. At Reckitt, she built an influencer ecosystem activating more than 500 creators, while driving content-to-commerce initiatives that fueled digital and e-commerce growth for brands like Dettol.
Before her tenure at Reckitt, Chadha spent nearly a decade at GroupM’s Mindshare India, heading the Content+ brand solutions business for North India with full P&L responsibility. During her time at Mindshare, she led more than 200 content-driven projects and developed monetizable branded intellectual properties (IPs), including the Kurkure web series, Volvoverse, and the Lay’s music anthem for clients such as PepsiCo, Volvo, and Meta.
Earlier in her career, Chadha held key account management roles at Havas Worldwide, Iris Worldwide, and Webchutney, steering integrated campaigns for Nokia, Adidas, and Microsoft. She holds a PG Diploma in Mass Communication from the School of Convergence and was recognized in the e4m Impact 40 Under 40 list.
In her new mandate at Cheil India, Chadha will lead influencer marketing architectures, social media strategy, and creator-led brand activations across the agency’s growing client roster.
