Spinny launches Tamil Nadu version of ‘God Promise’ ad with Sachin Tendulkar

Spinny has extended its God Promise campaign featuring Sachin Tendulkar to Tamil Nadu with a Tamil-language adaptation, marking the state as a priority market for its organised used-car business. The campaign now spans television, transit and out-of-home media, with Ashok Leyland and other local inventory partners, reinforcing trust in buying and selling used cars. The new version is rooted in Tamil Nadu’s cultural context and includes an original soundtrack composed by singer-composer Amrit Ramnath, designed to resonate with local audiences beyond a simple translation of the Hindi film.

The tagline God Promise is drawn from a widely understood Indian expression that signifies an honest, unbreakable assurance, which Spinny positions as its brand commitment built on transparency, integrity and reliability. Sachin Tendulkar, who shows trust, consistency and excellence, delivers the promise in the film, reinforcing values that align with both the brand and Tamil consumers. Tendulkar said the God Promise connects naturally because it comes from honesty and trust values he has always believed in.

For Spinny, the Tamil Nadu expansion follows a door‑step-first model across cities like Chennai, Coimbatore, Salem, Madurai, Trichy, Vellore, Erode, Tirupur and Hosur, supported by Spinny Parks and hubs. CEO Niraj Singh said Tamil Nadu is a key market and the campaign reflects the company’s continued commitment to the state as it simplifies car selling through SellRight by Spinny with fair price discovery, instant payments and seamless RC transfer support. The campaign arrives after Spinny’s earlier work during IPL season, using silence, minimal claims and 3-year warranty messaging to build trust through credibility rather than hype.