Spinny Celebrates 10 Years with ‘The Master’ Campaign Starring Sachin Tendulkar

Spinny marks a decade in used-car sales with ‘The Master’ campaign, featuring cricket legend Sachin Tendulkar to highlight trust, quality checks, and customer-first innovation in India’s auto market.

Spinny, India’s leading used-car platform, commemorates its 10th anniversary with the launch of ‘The Master’ digital campaign, starring cricket icon Sachin Tendulkar. Unveiled to reflect a decade of trust and transformation in the pre-owned vehicle sector, the campaign draws parallels between Tendulkar’s mastery on the field and Spinny’s precision in car evaluation and delivery.

The multi-film narrative showcases Tendulkar embodying “The Master,” navigating everyday scenarios that mirror Spinny’s rigorous 200+ point quality checks, transparent pricing, and hassle-free home delivery. From inspecting engines to perfecting test drives, the ads position Spinny as the reliable partner for millions of buyers seeking certified, worry-free cars. This partnership leverages Tendulkar’s unparalleled credibility to reinforce Spinny’s promise of “No drama, just cars.”

Over the past decade, Spinny has scaled from a bootstrapped startup to a unicorn valued at over $1 billion, revolutionizing used-car retail with tech-driven marketplaces and financing options. The campaign, rolled out across TV, digital platforms, and social media, coincides with festive season demand, aiming to boost transactions amid rising EV adoption and urban mobility needs.

CEO and Co-founder Niraj Singh emphasized, “Sachin sir represents perfection we strive for daily—building trust one car at a time.” As competitors intensify, ‘The Master’ cements Spinny’s leadership, blending nostalgia with innovation to engage younger buyers prioritizing sustainability and smart purchases. This milestone campaign underscores Spinny’s evolution into a full-stack auto ecosystem, poised for another decade of growth.