CE DESK 
EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to drive expansion with brand films, digital campaigns, and a ₹250 crore revenue goal by FY27.
EBG Group has named Bollywood actress Mrunal Thakur as the Brand Ambassador for its wellness brand, Carlton Wellness, in a strategic move to amplify its growth trajectory. The partnership aims to leverage Thakur’s rising popularity and wellness advocacy to drive brand visibility and consumer engagement across India.
Carlton Wellness, known for its premium range of health supplements, immunity boosters, and nutritional products, seeks to capitalize on the booming wellness market. EBG Group has set an ambitious revenue target of ₹250 crore by FY27, fueled by expanded distribution, digital campaigns, and innovative product launches. Thakur’s endorsement will feature in multi-channel promotions, including TV ads, social media, and in-store activations, emphasizing holistic health and vitality.
Dr. Irfan Khan, Chairman & Founder, EBG Group, said, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living. Known for her modern grace, discipline, emotional strength, and understated luxury, she embodies values that closely mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer. Carlton is built on the idea of conscious luxury and long-term wellbeing. Mrunal reflects the calm confidence, balance, and authenticity that our brand stands for. This association reinforces our commitment to building a meaningful and scalable wellness ecosystem in India.”
Mrunal Thakur said, “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
This collaboration aligns with EBG’s vision to position Carlton Wellness as a leader in preventive healthcare. Company executives highlight Thakur’s authentic persona as key to resonating with health-conscious millennials and Gen Z audiences. With a focus on R&D and e-commerce expansion, EBG anticipates doubling its market share, supported by rising demand post-pandemic. Analysts view the appointment as a smart blend of celebrity influence and business ambition, poised to deliver strong returns.
