CE DESK 
MAGGI launches heartwarming TVC celebrating family bonding over 2-minute noodles—rainy days, office breaks, festive laughs in multilingual push with #MAGGI2MinuteMagic challenges.
MAGGI, Nestlé India’s beloved quick-cook brand, has unveiled its latest campaign, ‘Magic in the Moment,’ spotlighting joyful everyday togetherness around simple noodle moments. In a world of rushed routines, the initiative reminds families that MAGGI turns ordinary occasions into cherished memories.
The campaign features relatable TVCs: kids rushing home for rainy-day MASALA MAGGI with parents, office breaks shared with colleagues over hot cups, and festive gatherings where steaming bowls spark laughter. A young girl hugs her mom post-school, saying, “MAGGI moments make everything better,” while voiceover emphasizes: “2 minutes of magic, lifetime of bonds.”
Directed by a top ad filmmaker, the multi-lingual push spans TV, YouTube, Instagram Reels, and OOH during peak family hours. Digital extensions include #MAGGI2MinuteMagic challenges inviting user stories, AR filters for virtual noodle-sharing, and recipe twists like cheese MAGGI bites.
“MAGGI isn’t just food—it’s the glue of Indian togetherness,” said Nestlé India’s marketing head. With 70% household penetration and rising premium variants, this emotional pivot taps nostalgia amid 15% category growth, reinforcing MAGGI’s role in creating unscripted joy.
