CE DESK 
Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional “Kuch Khaas Hai.” Explore YouTube links and brief explanations of his work.
Fevicol – “Yeh Fevicol Ka Jod Hai, Tutega Nahi.”
Explanation: Making a Fevicol advertisement a metaphor for Indian resilience inspired Pandey. There was the classic “Fevicol . . . Bus” advertisement where an overloaded bus was held together by Fevicol, the “Fevicol Egg” where a hen laid an unbreakable egg, and various other commercials that humorously showcased the product’s bond in relatable Indian settings.
Cadbury Dairy Milk – “Kuch Khaas Hai.”
Explanation: This advertisement was the first of its kind. It showed a woman dancing joyfully on a cricket field where her partner just scored a century, and it was the first ad to change how marketing chocolate was targeted toward adults.
Fevikwik – “Chutki Mein Chipkaye.”
Explanation: A fisherman glues his stick together and instantly catches fish, and it highlights Fevikwik’s promise of instant adhesion with rural wit and simplicity. It is still praised for its humor and product demonstration.
Asian Paints – “Har Ghar Kuch Kehta Hai.”
Explanation: For the first time, an advertisement for a commodity brand was turn into an emotional platform. It showed warm visuals and heartfelt narration to convey that every home tells a story about its residents.
Mile Sur Mera Tumhara (National Integration Song)
Explanation: This was a combination of different languages and cultures. This was also a musical tribute to a campaign that was timeless for Doordarshan and Indian Railways. This was a national unity anthem of sorts for the country that Pandey contributed to in 1988.
Pulse Polio – “Do Boond Zindagi Ke”
Explanation: This social impact campaign featured Amitabh Bachchan and a simple, yet, powerful script that transformed the narrative around polio vaccination and helped India become polio-free.
Do Boond Zindagi Ke
Vodafone – Pug & ZooZoos
Explanation: The Vodafone “pug” campaign features the line “Wherever you go, our network follows” is paired with the now classic ZooZoos ads that added a layer of playful surrealism to the brand.
BJP Election – “Abki Baar Modi Sarkar”
Explanation: This slogan became the cornerstone of the 2014 BJP campaign which also reflected a change in the advertising strategy for political campaigns in India.
