CE DESK 
Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium dog nutrition across India’s growing pet market.
Bowlers, one of Allana Pet Solutions premium dog nutrition brands, has engaged Indian cricket star Shubman Gill to expand responsible dog parenting to the far corners of the pet-owning community in India. This collaboration marks another strategic decision for the company as it eyes India’s rapidly escalating pet food segment, particularly in Tier 2 and Tier 3 towns experiencing a surge in pet ownership.
The collaboration with Shubman Gill embodies the attributes of performance, discipline, and excellence, and aligns with the company’s philosophy of providing Haustorium scientifically formulated, premium pet nutrition. This collaboration aims to raise awareness among pet owners the value of a dog’s diet for the pet’s overall health and wellbeing.
Bowlers is focusing new integrated campaigns around this collaboration to drive engagement for pet nutrition content via digital channels, local community outreach and live activations, including the inaugural and well received #TasteThatMakesYourDogFly Instagram gamified challenge.
Bowlers has developed a comprehensive product range including a variety of meat, gravy, and meat bar treats for training and rewarding, aimed at all stages of puppy and adult large breed dogs. All dog food was developed with the nutritional needs of dogs in the Indian environment and lifestyle in mind.
With Shubman Gill as its face, Bowlers is going to propagate its trust within the pet parent community and advocate nutrition as the bedrock of responsible pet care.
“Every Batsman Needs a Bowler and mine’s unstoppable 💪 From coat to confidence Alex shines like a champion That’s why I’m proud to be part of #TeamBowlers!“
