CE DESK 
Ferrero Rocher launches ‘Add Your Golden Touch’ Diwali campaign featuring Hrithik Roshan, offering QR code rewards and festive promotions across Mumbai and Delhi.
Ferrero Rocher’s new Diwali campaign “Add Your Golden Touch” features Hritik Roshan. In the advertisement, Hritik “celebrates” a day the festivities with warm greetings and light-filled gatherings. He ends the day in the evening during the warm and lighted gatherings. The ad sentiment celebrates the joy and togetherness the festival brings. It also depicts the joy of the golden moments Ferrero Rocher brings and capturing the moments that the festival brings.
Ferrero Rocher brings consumer promotion with each piece having a QR code with exclusives. The exlusives are in the form of a limited-edition gold-plated champagne glasses, gold vouchers worth Rs. 9,999, and a 96 piece Ferrero Rocher Pyramid pack. The campaign is well spread to flex outdoors and billboards in Mumbai and Delhi and the mainstream digital campaign on YouTube and the Ferrero Rocher social media pages.
The campaign advertisement aims to strengthen the premium position in the market to the new advertisement. Diwali is a festival of light, and family bonding. With the brand’s endorsement of Hrithik Roshan, the campaign sought to inspire consumers to golden touches to their celebrations with Ferrero Rocher. Ferrero Rocher celebrates the brand’s connection to the festive celebrations and traditions of India with the manufactured extravagances.
