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Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as a leader in premium lab-grown diamonds and conscious luxury.
Ricky Vasandani and actor-entrepreneur Vivek Anand Oberoi started Solitario Diamonds, a high-end brand of lab-grown diamonds. The company has teamed up with YAAP Digital to give its brand and packaging a complete makeover. As Solitario expands its retail presence across India and some international markets, this partnership is an important part of the company’s overall growth strategy.
Solitario started in 2022 and quickly became known for its focus on “conscious luxury,” which combines ethics, style, and new ideas. The goal of the refresh with YAAP Digital is to improve Solitario’s visual and emotional identity, making the brand experience more sophisticated, responsible, and memorable. The partnership includes a lot of different touchpoints, like packaging, in-store branding, and digital storytelling. All of these are meant to make people feel more connected to the brand and show that Solitario is committed to being eco-friendly and classy.
This project comes after a successful funding round that valued Solitario at ₹300 crore. Strategic investors are now joining to help the brand reach its big goals. The new branding is meant to do more than just change how Solitario looks; it’s also meant to change how customers think and feel about the brand, focussing on a balance between luxury and moral responsibility.
Ricky Vasandani, co-founder and CEO, said that the partnership is a natural next step in breaking the rules of the traditional diamond industry and making the customer experience better. Atul Hegde, the founder of YAAP Digital, said he was excited to create a new identity that is as forward-looking as the diamonds that Solitario makes. Vivek Anand Oberoi said that the brand refresh fits with Solitario’s core value of “conscious luxury,” which means making things beautiful without harming the planet.
Solitario is spending a lot of money on retail, marketing, inventory, and digital capabilities to take advantage of the growing global demand for lab-grown diamonds. The company plans to make more than ₹200 crore in revenue by the end of fiscal year 2026. With YAAP Digital’s help, Solitario has a new brand identity that will help it grow while still being the leader in the conscious luxury market.
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