Laxmipati Sarees Onboards Rashmika Mandanna as Brand Ambassador for Nationwide Campaign
CE DESK 
Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern Indian women’s style.
Laxmipati Sarees, one of India’s leading saree brands, has onboarded acclaimed actor Rashmika Mandanna as its brand ambassador, marking a significant moment in the brand’s journey. Known for her pan-India appeal and magnetic screen presence, Rashmika brings a fresh and youthful energy to Laxmipati Sarees a name synonymous with elegance, trust, and premium quality for over four decades.
The collaboration launches with a vibrant nationwide multimedia campaign, conceptualized by Shreyansh Innovations, that showcases Rashmika in Laxmipati’s range of sarees and highlights the brand’s core attributes of lightness, fine fabric, and beautiful design. The campaign is being rolled out on TV strategically airing during popular shows such as “Kyunki Saas Bhi Kabhi Bahu Thi” as well as on digital, print, and outdoor platforms to maximize reach and engagement.
Rashmika expressed her excitement, stating, “Sarees are much more than just pieces of fabric; they hold our stories, traditions, and a timeless beauty. Laxmipati makes sarees easy to wear, light, vibrant, and elegant. I’m delighted to represent a brand that brings heritage to life with effortless style.”
The leadership at Laxmipati sees Rashmika’s association as a reaffirmation of their commitment to Indian tradition while connecting deeply with modern women. According to Managing Director Sanjay Sarawagi, her grace and authenticity embody the brand’s values, ensuring Laxmipati remains a favorite across generations. The campaign narrates not just the story of sarees, but the empowering journey of today’s Indian woman someone who blends tradition with confidence and joy.
With Rashmika Mandanna as the face of Laxmipati Sarees, the brand is set to reach new audiences and further strengthen its reputation for making sarees that are light, beautiful, and truly made for every Indian woman
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