Kareena Kapoor Khan Brings ‘Home Coming’ To Organic Tattva’s New Digital Film
CE DESK 
Organic Tattva has released a new digital film, ‘Home Coming’, featuring brand ambassador Kareena Kapoor Khan. The campaign uses the comfort of home-cooked daal chawal to connect everyday meals with organic sourcing and product transparency.
The film centres on the familiar experience of returning home to a plate of daal chawal. It positions home-cooked food as an emotional touchpoint, while highlighting the role of clean, trustworthy ingredients in daily cooking.
Organic Tattva says its products are sourced from certified organic farms and tested for more than 250 pesticides. The brand also states that its products are 100% fumigation-free and offers product test reports through QR codes on packaging.
The campaign carries the line, ‘Because nothing beats the taste of home!’. It aims to make purity an everyday choice rather than an occasional purchase, connecting the brand’s organic-food promise with familiar family meals.
Kriti Mehrotra, Co-founder, Organic Tattva said, “Coming home is often about the simplest things: a familiar face, a warm welcome and a plate of daal chawal made just the way you love it. At Organic Tattva, we believe the care behind that meal should begin with the ingredients. Our promise of certified organic sourcing, testing for more than 250 pesticides and 100% fumigation-free products reflects that belief. By giving consumers access to test reports through the QR code on every pack, we help them choose purity with confidence, every day.”
The ‘Home Coming’ film is live on Organic Tattva’s social media platforms, including YouTube, Instagram and Facebook. The campaign extends the brand’s ongoing communication around organic food, traceability and consumer confidence.
