CE DESK 
Zomato launches an inspiring campaign celebrating Indian para-athletes, showcasing their resilience and dedication. The campaign highlights their journey to success and how perseverance fuels both athletes and everyday hustlers.
Zomato has launched a powerful new campaign celebrating Indian para-athletes and their unwavering determination. Timed with the debut of the World Para Athletics Championship in India, the initiative highlights athletes who embody resilience and the philosophy of Zomato’s “Fuel Your Hustle” campaign.
In collaboration with the Paralympic Committee of India, Zomato’s campaign features seven inspiring athletes: Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya. The multi-format campaign brings to life their unwavering attitude, showcasing the 5 AM training sessions, mental battles, and small victories that build toward larger triumphs. Each creative execution demonstrates how the principles that drive para-athletic excellence consistency, resilience, and unwavering self-belief—are the same qualities that fuel success in every aspect of life.
Through films, OOH, print campaigns, and digital content, Zomato celebrates these everyday heroes, reaffirming its commitment to championing inclusivity and fueling India’s athletes in their relentless pursuit of excellence
