Yes Madam taps influencer Tanya Mittal (2M+ followers) for new at-home beauty campaign—hair coloring, facials, bridal makeovers delivered with AR try-ons and festive discounts.
Yes Madam, India’s leading at-home beauty service platform, has brought on content creator and influencer Tanya Mittal as the face of its latest campaign, ‘Glamour Delivered.’ Tanya, celebrated for her witty beauty hacks and 2M+ social followers, embodies the brand’s mission to make salon-quality pampering accessible with zero hassle.
The campaign spotlights Yes Madam’s expanded services—from hair coloring and facials to bridal makeovers—delivered by certified pros right at doorsteps. Tanya features in vibrant reels showcasing transformations: a messy morning routine turning runway-ready, busy moms getting sangeet glow-ups, and Gen Z girls experimenting with trendy nails. “Yes Madam makes beauty effortless and fun—no salon queues, just results,” Tanya shares.
Timed for festive and wedding seasons, the multi-platform push includes Instagram challenges, AR try-ons, and limited-time discounts. Yes Madam’s CEO highlighted: “Tanya’s authentic vibe connects with our audience craving convenience without compromise.” Backed by 5-star ratings and 1M+ bookings, this partnership aims to capture the ₹50,000 crore at-home beauty surge.
With Tanya’s endorsement, Yes Madam reinforces its edge over traditional salons, blending tech-booking ease with personalized care for the modern Indian woman.
