Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide
CE DESK 
Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids across India. Learn how probiotics can improve digestive health and overall wellness for children in the latest initiative launched with the movie ‘Shin Chan: The Spicy Kasukabe Dancers.
New Delhi, 26th September 2025 – Yakult Danone India has announced an exciting collaboration with Shin chan, the much-loved animated character, launching a fun and engaging nationwide campaign across both digital platforms and television. The initiative coincides with the release of Shin chan: The Spicy Kasukabe Dancers in India on September 26 and aims to connect with families while building on the excitement surrounding the movie’s launch.
The campaign addresses a growing health concern among Indian children: nearly 30% face digestive issues like constipation, while poor gut health is linked to lower immunity, reduced energy, and slower nutrient absorption. Since Shin chan is one of the most loved animated characters, the campaign leverages his playful and relatable personality to help families and kids understand the importance of maintaining a healthy gut. By blending entertainment with education, the campaign captures Shin chan’s quirky take on why a healthy gut is key to better energy, stronger immunity, and overall wellness.
Speaking about the campaign, Mr Eiji Amano, Managing Director, Yakult Danone India Pvt. Ltd., said, “Our association with Shin chan takes on special significance with the India release of his latest movie, giving us an incredible opportunity to highlight Yakult’s core message on gut health in a fun, relatable way for children and their parents. By starting these conversations early, we hope to encourage healthy habits that support nutrient absorption, growth, and overall well-being. With this campaign live across both television and digital platforms in multiple languages, we are ensuring our message reaches families across India and inspires them to make gut health a natural part of their daily routine.”
Through digital outreach, the campaign is targeting specific regions across the country, including Delhi NCR, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad, Lucknow, Indore, Dehradun, and Guwahati. To amplify further visibility, Yakult has also undertaken outdoor branding initiatives with hoardings, posters, leaflets, banners, and other on-ground activations featuring Shin chan and Yakult branding.
Adding to this, Mr Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India Pvt. Ltd., said, “Gut health plays a vital role in shaping lifelong wellness, and we believe building awareness at an early age is crucial. Through Shin chan’s engaging storytelling, multi-platform outreach, and Yakult’s scientifically proven probiotic, we aim to make digestive health both fun and easy for children everywhere.”
The campaign spans a strong digital presence across leading social media platforms like Meta, YouTube, and popular OTT platforms including Jio Cinema, MX Player, Sun NXT, Zee5, and Airtel Xstream, ensuring extensive outreach to households nationwide. Alongside, Yakult has rolled out a national TVC in English, Hindi, Tamil, and Telugu, designed to connect with children and parents in a fun and relatable way.
With this comprehensive nationwide rollout, Yakult aims to strengthen its leadership in the probiotic health segment by combining science, taste, and entertainment. By utilising a mix of television, digital platforms, and on-ground activations, the brand seeks to inspire families across India to prioritize gut health — empowering the next generation to grow up happier, healthier, and stronger.
About Yakult Danone India Pvt. Ltd.
Yakult Danone India Pvt Ltd. is a joint venture between Yakult Honsha, Japan, and Groupe Danone, France, established in 2005 with the aim of improving the health of people in India through probiotics. Today, the company has expanded to 700 cities nationwide, making Yakult the country’s most recognised probiotic drink with its pioneering formulation containing Lactobacillus casei strain Shirota.
About Shin chan
Shin chan is a beloved Japanese manga and anime series created by Yoshito Usui, which first appeared in 1990. The story follows the mischievous and witty five-year-old boy, “Shin chan”, and his family and friends in the city of Kasukabe. Known for its unique humor, satirical take on everyday life, and heartwarming moments, the franchise has become a cultural icon in Japan and around the world. Over the years, Shin chan has expanded into television series, feature films, merchandise, and international adaptations, captivating audiences of all ages.
About “Shin chan: The Spicy Kasukabe Dancers in India”
The film is produced by Shin-Ei Animation, TV Asahi, ADK Emotions, and Futabasha, with animation production by Shin-Ei Animation. Directed by Masakazu Hashimoto, The Spicy Kasukabe Dancers in India takes Shin chan and his friends to India, the “nation of dance,” to participate in a vibrant entertainment festival. They enjoy their first experiences in India, trying local cuisine like chapati and greeting everyone with a cheerful “Namaste!” But when Bo chan is transformed after an encounter with a mysterious backpack, the Kasukabe Guard must work together to bring their friend back to normal. Set against the colorful backdrop of India, this year’s biggest dance entertainment promises laughter, excitement, and heartwarming moments.
