CE DESK 
VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro, showcasing reliability and the spirit of Indian riders.
In partnership with VML India, Hero MotoCorp has introduced the campaign “Naye Indian ki Deluxe Bike” for the promotional marketing of its motorcycle HF Deluxe Pro. The campaign shifts from the traditional product-centric focus of marketing to emotional storytelling featuring the understated valor, resilience, and dreams of the Indian two-wheeler riders.
In the campaign, its narrative centers on a young rider with an HF Deluxe Pro motorcycle who traverses rugged terrains to reunite a lost baby elephant with her mother. This symbolic narrative sets a correlation between the motorcycle’s rugged dependability and the determination of Indian riders.
Apart from a multitude of upgrades, the HF Deluxe Pro is characterized by a complete redesign, an LED headlamp, new graphics and chrome accents, better fuel efficiency, and an advanced digital console, to mention a few. This sets the HF Deluxe Pro in a category of its own as a leading 100cc motorcycle in contemporary India.
The campaign as an integrated whole is being executed on television and digital networks, as well as in print and on billboards. This reinforces and extends the brand message of Hero MotoCorp as one of progress, trust, and innovation. It, also, celebrates the silent heroes of India who strive to ever better the future of the nation.
