Vijay Deverakonda Joins House of McDowell’s Soda as Brand Ambassador for ‘Yaari’ Campaign

Vijay Deverakonda joins House of McDowell’s Soda with Kartik Aaryan for the ‘Yaari’ campaign, celebrating genuine friendships across India.

House of McDowell’s Soda has welcomed popular actor Vijay Deverakonda as its newest brand ambassador, joining longtime ambassador Kartik Aaryan in a campaign centered around the theme of friendship, branded as “Yaari.” Known for hit films like Liger, Pelli Choopulu, and Arjun Reddy, Vijay brings his widespread appeal, particularly among South Indian audiences, to the brand. His fresh energy and charisma are set to strengthen the brand’s connection with Gen Z and millennial consumers across India.

Varun Koorichh, vice president and portfolio head – marketing, Diageo India said, “House of McDowell’s Soda has built a legacy of celebrating friendships and fostering meaningful connections, the kind that creates memorable moments and unbreakable bonds. Over the years, the brand has continued to evolve with the changing tides of culture and consumer behaviour, while staying true to its core purpose: championing the spirit of friendship. Vijay Deverakonda embodies the values of today’s generation real, grounded, and deeply connected to his roots. His authenticity and wide-reaching appeal make him a natural extension of the brand’s voice. With Vijay and Kartik together, we’re bringing two powerful storytellers into the fold voices that reflect the emotions, aspirations, and friendships that define modern India.”

Vijay Deverakonda expressed how pivotal friendships have been in shaping his life, standing by him through success and struggle alike. He said this association is more than a collaboration; it is a partnership that truly reflects his beliefs. Vijay highlighted the brand’s celebration of genuine, unfiltered friendships, the relationships that uplift and remain close to heart. He looks forward to the journey ahead and the creative endeavors they will share.

This alliance signifies a strengthening of House of McDowell’s Soda’s presence across India’s diverse cultures and regions, united by the timeless emotion of friendship, making it a compelling and contemporary voice in the market. The campaign aims to resonate deeply with youth, blending cultural stories and personalities through the powerful thread of “Yaari.”