CE DESK 
Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering immersive displays and photo zones for fans to celebrate cricket’s ultimate prize.
Thums Up, Coca-Cola India’s homegrown cola brand, has launched an exciting ICC T20 Men’s World Cup Trophy Viewing Experience at major Indian airports to bring cricket’s ultimate prize closer to fans. Partnering with Delhi Airport and Adani Airports, the initiative transforms busy transit hubs into celebration zones for national pride.
The tour kicks off at Sardar Vallabhbhai Patel International Airport in Ahmedabad on January 15, 2026, followed by Indira Gandhi International Airport in Delhi on January 16, and Chhatrapati Shivaji Maharaj International Airport in Mumbai on January 17. Displays run from 6 am to 8 pm daily, drawing millions of travelers.
Delhi features a dedicated ICC Trophy display for close-up views, while Ahmedabad and Mumbai offer interactive LED mural photo zones for fan selfies and engagement. These activations highlight Thums Up’s bold commitment to cricket culture.
Speaking on the initiative, Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “Cricket is one of India’s most powerful consumption moments and has a unique way of bringing people together, and Thums Up has always shown up where that passion is strongest. By taking the ICC Trophy experience to India’s major airports with our partners at Delhi Airport and Adani Airports, we’re meeting fans in the middle of their everyday journeys, turning transit spaces into meaningful touchpoints that reflect the scale, confidence and boldness that define Thums Up.”
Speaking on the partnership, Arun Bansal, CEO, Adani Airports Holding Ltd., said, ” AAHL proudly collaborates with Thums Up to bring the ICC Trophy to Ahmedabad and Mumbai airports, turning everyday journeys into vibrant moments of national pride, fan engagement, and innovative travel experiences. We are excited to bring such momentous occasions for our passengers, besides ensuring impeccable infrastructure services. Together, we’re redefining transit as a celebration of India’s sporting spirit.”Turn magic into everyday thrills.
