CE DESK Bineet Jain, who led categories at Haleon India, has joined Coca-Cola as senior director, frontline marketing, bringing...
Coca-Cola
Servotech Renewable’s new solar TVC “Raho Roshan, Bina Tension” features Sonu Sood and uses humour to show...
Spotify has appointed Aditi Shorewal as Head of PR and Communications for India, bringing over 15 years...
Following Diljit Dosanjh’s viral aaah, Coca-Cola deploys Yash for Bondaaah campaign, crafting regional snack rituals into audio...
Discover Coca-Cola’s lipstick launch as a branding masterstroke for relevance, blending nostalgia with beauty buzz in this...
Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering...
Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art,...
