CE DESK 
Discover how Shashishekhar Mukherjee’s appointment as General Manager – Digital Marketing & D2C is set to drive Dabur India’s digital transformation and boost its direct-to-consumer ecosystem.
Dabur India has recently hired Shashishekhar Mukherjee as the General Manager of Digital Marketing and D2C. This is a significant strategic move for one of India’s top FMCG firms. Mukherjee has extensive expertise in the sector, having worked with Reckitt for the last nine years as Head of Digital Marketing. He helped some of the most famous FMCG firms use data-driven marketing tactics to improve their online presence and increase product appeal.
Before working at Reckitt, Mukherjee held significant leadership positions at major companies, including GSK, Mindshare, GroupM, and Publicis Groupe. This gave him extensive experience in marketing, media, and brand management. This long history makes him a good choice to lead Dabur’s digital transformation path.
Mukherjee will be in charge of Dabur’s digital-first brand-building strategy as the company’s General Manager of Digital Marketing and D2C. This includes growing and expanding the direct-to-consumer (D2C) ecosystem and using new marketing technologies to connect with customers in more profound and more relevant ways. His work is to make Dabur’s Ayurveda and health products more accessible and valuable in a market that is becoming more digital.
Mukherjee’s style of leadership is based on making decisions based on facts and being creative. This fits with Dabur’s goal of staying ahead of the latest digital marketing trends while still putting the customer first. He is also an advisor to the India Influencer Governing Council, in addition to his work in business. He is part of the Mobile Marketing Association’s APAC retail media network, which shows how important he is in the marketing world as a whole.
Dabur’s decision to hire him shows that the company is serious about accelerating its digital initiatives and gaining a competitive edge in the FMCG market by getting more people involved and coming up with new digital ideas. This is a critical hire that shows Dabur is ready to go forward and lead in the digital age with a trusted and experienced marketing professional in charge.
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